Being able to compose, to play with natural light, colors, and urban spaces requires experience and practice: my personal skills acquired during seven years spent around the globe framing contemporary fashion outside fashion shows of the major global brands are at your disposal. Contextualizing a brand into an everyday urban routine is the key to make a connection between customers and products. This is particularly true for those who define themselves as streetwear brands. In this kind of photography, details can make the difference: you wanna be noticed in the millions of pictures that populate the web daily.