Being able to contextualize a brand into everyday urban routin is the key to put in contact the product with the customer. This is doubly true for those brand that define themselves as streetwear brand. In this kind of photography, details can make the difference: in fact, you wanna be noticed in the million of pictures that daily populate the web. Being able to compose, play with natural light and coloros, urban spaces is something that requires experience and practice: my personal skills acquired during my seven years spent around the globe framing contemporary fashion outside fashion shows of the major brands are at your disposal.