Did you know that nowadays people get an idea of another person just by looking at their profile picture and shared photos? In my career, I’ve photographed hundreds of people, both in studio and in external location, with natural light and with flash.

The point is not how you shoot, but what a specific picture can tell about the subject. In the image era, pictures able to represent yourself are critical for many purposes: institutional or editorial portraits, social profiles from LinkedIn to Tinder. It is important to understand that each category requires a specific language. Moreover, sometimes it may happen you just like to print some and hang them on the wall.